It previously offered an incredible $1 deal that included a nice 1:1 conversion ratio to entice Xbox Live Gold subscribers to sign up for Xbox Game Pass Ultimate. Another way Microsoft tries to bring new Xbox Game Pass subscribers into the fold is by offering limited-time discounts. After all, day one games make it so Xbox Game Pass practically pays for itself, assuming one was going to purchase said games.
The primary way Microsoft drums up interest in Xbox Game Pass is through day one games. Xbox Game Pass is the cornerstone of Microsoft's gaming strategy this generation, with the company trying just about everything to draw new subscribers to the service. Microsoft has resurrected the Xbox Game Pass Ultimate deal where new subscribers can sign up for just $1, but with a worse conversion ratio for those coming from Xbox Live Gold.
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